September 23, 2019

ServisFirst Bank Earns Exclusive Endorsements from Georgia Bankers Association and Virginia Bankers Association

Receives Seal of Approval for Agent Credit Card Program

Birmingham, AL -

ServisFirst Bank, a subsidiary of ServisFirst Bancshares, Inc. (NASDAQ: SFBS), earns exclusive statewide endorsements by Georgia Bankers Association (GBA) and Virginia Bankers Association (VBA) of the agent credit card program offered by ServisFirst Bank.

ServisFirst Bank is a full-service correspondent provider and currently issues cards for over 90 community banks in the country, including many that have recently converted from other agent credit card programs. Through the program, GBA and VBA members will be able to issue credit cards to their customers, both commercial and retails, with their own bank’s logo.

The GBA Services Inc. board of directors, chaired by Chris Edwards, United Bank, Zebulon, and the VBA Management Services, Inc. (MSI) Board of Directors, a wholly-owned subsidiary of the Virginia Bankers Association, both approved the endorsements citing ServisFirst Bank’s innovative product offerings, customer service and transparency on pricing. ServisFirst Bank provides a simple, straightforward program that includes credit card marketing and portfolio management services at no cost to the member banks.

“We started self-issuing credit cards in 2011 because we weren’t satisfied with any of the programs on the market,” said Rodney Rushing, ServisFirst Bank, Executive Vice President of Correspondent Banking. “We knew that other banks also wanted a card program focused on customer service and transparency, and that is what we are proud to offer. We are tremendously excited to be able to support the State Banking Associations by offering a program that will help their members offer quality products and solutions to their customers.”

ServisFirst Bank is also the exclusive agent credit card program for the American Bankers Association.

For more information regarding the endorsements or to speak to a representative of ServisFirst Bank, please contact Krista Conlin at 205-937-3777. To learn more about ServisFirst Bank, please visit www.servisfirstbank.com.

ABOUT GEORGIA BANKERS ASSOCIATION

Founded in 1892, the Georgia Bankers Association promotes the general welfare and usefulness of banking and the preservation of a sound banking system. For 127 years, the GBA has provided Georgia’s banks with top-quality professional development, revenue-enhancing products and services, government relations and public advocacy.

ABOUT VIRGINIA BANKERS ASSOCIATION

The Virginia Bankers Association represents banks of all sizes and charters and has served as the unified voice for Virginia’s $615 billion banking industry and its 42 thousand employees since 1893. To learn more about the VBA, click here.