Website Privacy Policy

Scope of this Policy

This policy applies to information collected by ServisFirst Bank (“ServisFirst,” “we,” “our,” or “us”) through this website, servisfirstbank.com and its sub-domains. Information collected to open, service, or maintain a deposit, loan, or other financial account is governed by our Consumer Privacy Notice (delivered under the Gramm-Leach-Bliley Act and Regulation P). Information collected from agent banks or other financial institutions in connection with our credit card programs is also addressed in the Credit Card Customer Notice.

Information We Collect on this Website

When you visit this website we may collect:

• Device and connection information, such as IP address, user-agent string, operating system, browser, device type, screen size, language, and referring URL.
• Usage information, such as the pages you visit, the date and time of your visits, the time spent on each page, and the links you click on.
• Information you submit through forms, such as your name, email address, phone number, employer, message, and any other information you choose to share with us via the “Contact Us,” merchant services, mortgage, or similar forms on this website.
• Cookies and similar technologies set by this site, by our service providers, and by third parties we integrate with (see “Cookies and Tracking” below).

How We Use This Information

We use the information we collect to:

• operate, maintain, and secure this website;
• respond to inquiries you submit through our forms;
• understand how visitors use this website so we can improve it;
• detect and prevent fraud, abuse, and unauthorized activity; and
• comply with applicable law and regulator requests.

We do not sell personal information collected on this website. We do not use information collected through this website for cross-context behavioral advertising or to build advertising profiles about you.

Cookies and Tracking

We use a small number of cookies and similar technologies on this website. The categories below describe the types of cookies we may set. We try to keep this list short and purposeful; we do not deploy advertising or social-media tracking pixels on this website.

• Strictly necessary cookies — required for the website to function (for example, to maintain your session, deliver pages from our content delivery network, remember accessibility preferences, and protect forms from abuse).
• Service worker cache — our website uses a service worker to cache assets so that pages load quickly and remain available during transient network failures. This cache is stored in your browser and is not transmitted to us.
• Analytics cookies — we may use first- or third-party analytics cookies to count visits and measure the performance of the website. Where we use analytics, we configure the tool to minimize the personal data shared with us and our service providers (for example, by truncating IP addresses).

You can control cookies through your browser settings. Most browsers let you block all cookies, block third-party cookies, or delete cookies after you close the browser. Blocking strictly necessary cookies may prevent parts of this website from functioning correctly.

Security and Accessibility Services

To keep this website safe and accessible we use third-party services that may collect limited information about you:

• Google reCAPTCHA is used on our contact and merchant services forms to detect automated submissions. When loaded, reCAPTCHA collects hardware and software information, including device and application data, and sends it to Google for analysis. Use of reCAPTCHA is subject to Google’s Privacy Policy and Terms of Service. We load reCAPTCHA only on pages that include forms.
• accessiBe may be used to provide accessibility enhancements. When loaded, accessiBe may process limited usage information to deliver its services. See accessiBe’s privacy policy.

Children’s Privacy

This website is not directed to children under 13 and we do not knowingly collect personal information from children under 13. If you believe a child has provided personal information to us through this website, please contact us so we can delete it.

Information Retention

We retain information collected through this website only as long as we need it for the purposes described above, or as required by applicable record-retention regulations applicable to insured depository institutions. Inquiries submitted through forms are retained for the period necessary to respond to the inquiry and to maintain reasonable records of the communication.

Your Rights Under State Law

Depending on where you live, you may have rights with respect to the personal information we collect. The summary below describes the rights available under the laws of California (CCPA/CPRA), Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), Utah (UCPA), and certain other states with comparable privacy laws. To the extent these laws apply to you, you may have the right to:

• request confirmation of whether we process your personal information and access a copy of the personal information we hold about you;
• request correction of inaccurate personal information;
• request deletion of personal information we collected from you, subject to record-keeping and other exceptions available to financial institutions under applicable law;
• opt out of the sale or sharing of personal information for cross-context behavioral advertising (we do not engage in either through this website);
• opt out of certain profiling or targeted advertising (we do not engage in profiling that produces legal or similarly significant effects through this website);
• obtain a portable copy of personal information you provided to us; and
• appeal a denial of one of these requests, or be free from retaliation for exercising a right.

Personal information collected, processed, or shared in connection with a financial product or service may be exempt from these rights under the Gramm-Leach-Bliley Act and related state-law exemptions. The handling of that information is governed by our Consumer Privacy Notice instead.

Do Not Sell or Share My Personal Information

We do not sell personal information collected through this website, and we do not share personal information for cross-context behavioral advertising. If you nonetheless wish to confirm an opt-out from any sale or sharing, please submit a request as described under “How to Exercise Your Rights” below.

How to Exercise Your Rights

To exercise any of the rights described above, contact us using one of the methods below. We will respond within the time period required by the applicable state law (generally within 45 days, with an extension where allowed).

• Phone: 866-869-0970
• Mail: ServisFirst Bank, Attn: Privacy Office, 2500 Woodcrest Place, Birmingham, AL 35209
• Online: Contact Us form

We may need to verify your identity before honoring a request. We will not discriminate against you for exercising a privacy right.

Links to Third-Party Sites

This website contains links to third-party sites that we do not control. When you click an external link we will, where appropriate, display a notice that you are leaving our website. This Website Privacy Policy does not apply to third-party sites; consult their own privacy policies before providing information.

Changes to this Policy

We may update this Website Privacy Policy from time to time. When we do, we will revise the “Effective date” at the top of this page. Your continued use of this website after a change indicates your acceptance of the updated policy.

Contact Us

If you have any questions about this Website Privacy Policy or our information practices, please contact our Privacy Office at 866-869-0970 or ServisFirst Bank, Attn: Privacy Office, 2500 Woodcrest Place, Birmingham, AL 35209.