Monday, June 23, 2025
ServisFirst Bank Asheville Names New Market President and Vice President
Jeff Austin Named Market President & Hank Hodge Joins Team
ASHEVILLE, NC – ServisFirst Bank, a subsidiary of ServisFirst Bancshares (NYSE:SFBS), is pleased to announce the promotion of Jeff Austin to Market President for ServisFirst Bank Asheville, and the addition of Hank Hodge as Vice President, Commercial Relationship Manager.
“We are thrilled to promote Jeff Austin to Market President and welcome Hank Hodge to our growing team,” states Rick Manley, Regional CEO of ServisFirst Bank Charlotte. “Jeff has been instrumental in driving our strong growth in a short period of time, and his deep ties to the Asheville community make him a natural fit for this leadership role. Hank brings extensive commercial banking experience and a passion for supporting local businesses and nonprofits. With strong connections to the Asheville area, he will be essential in expanding our market presence across Western North Carolina.”
Jeff Austin, Market President
A seasoned banking professional with over 26 years of experience, Jeff Austin has been promoted to Market President of ServisFirst Bank Asheville. In his new role, Austin will lead the Bank’s Asheville market strategy and oversee commercial client growth, portfolio management, and team development. Prior to this promotion, Austin served as Senior Commercial Loan Officer and Vice President, where he focused on developing new business relationships and delivering banking solutions across commercial lending, deposits, treasury management, and consumer banking. He is known for his collaborative leadership style, strategic thinking, and ability to manage complex client needs. A native of Asheville, Austin earned a Bachelor of Science in Business Administration and Law from Western Carolina University. He remains deeply engaged in the Western North Carolina community, currently serving as a board member and treasurer for the Black Mountain Tennis Association, treasurer and secretary for the Buckeye Community Center, and as a board member of Partner Community Capital, where he serves on both the Executive and Finance Committees.
Hank Hodge, Vice President, Commercial Relationship Manager
ServisFirst Bank welcomes Hank Hodge as Vice President, Commercial Relationship Manager in Asheville. With over 13 years of experience in commercial banking, Hodge will focus on building and managing relationships with business clients and nonprofit organizations throughout Western North Carolina. His responsibilities will include developing tailored financial solutions and supporting long term client growth through commercial lending and treasury services. Before joining ServisFirst Bank, Hodge held positions as Vice President, Business/Commercial Banker; Commercial Credit Underwriter; and Senior Credit Analyst. He is highly regarded for his financial expertise, dedication to client service, and regional knowledge. Also a native of Asheville, Hodge is a graduate of Christ School and earned his Bachelor of Science in Business Administration with a concentration in Finance from the Honors College at Western Carolina University. He is currently enrolled in the North Carolina School of Banking, with an anticipated graduation in 2026. Active in the community, Hodge serves as a board member of the Jackson County Community Foundation, is an advisory board member for the Honors College at Western Carolina University and is a graduate of Leadership Cashiers through the local Chamber of Commerce.
For more information regarding ServisFirst Bank’s recent announcements in Asheville, North Carolina, please contact Krista Conlin at Krista@KCProjects.net. For more about ServisFirst Bank, please visit www.servisfirstbank.com.
ABOUT SERVISFIRST BANK
ServisFirst Bank is a full-service commercial bank focused on commercial banking, correspondent banking, treasury management, private banking and the professional consumer market, emphasizing competitive products, state-of-the-art technology and a focus on quality service. Recently, the Bank announced that its assets exceed $18 billion. The Bank offers sophisticated treasury management products, Internet banking, home mortgage lending, remote deposit express banking, and highly competitive rates.
ServisFirst Bank was formed in May 2005, and has offices in Alabama, Florida, Georgia, North Carolina, South Carolina, Tennessee, and Virginia. In April 2015, and annually thereafter, ServisFirst Bank has earned investment- grade ratings and a stable outlook from Kroll Bond Rating Agency (KBRA), which measures companies’ financial fundamentals. ServisFirst Bancshares, Inc. files periodic reports with the U.S. Securities and Exchange Commission (SEC). Copies of its filings may be obtained at www.servisfirstbancshares.com.