
Agent Bank Credit Card Program
ABA Endorsed Visa Program
The American Bankers Association (ABA) Endorsed Visa Agent Credit Card Program allows you to offer a credit card to your customers featuring your bank logo and unparalleled service and support.
Program Features
Comprehensive credit card solutions with your bank's branding and exceptional support.
- Two program options to best fit your portfolio needs
- Consumer, Business and Purchase Card options offering cash back
- ServisFirst shares 20% of the net profit with the Agent Bank
- Endorsed Solution by American Bankers Association (ABA)
- Proud to receive the endorsement of the following state banking associations
Endorsed By




Program Options
Choose the branding solution that best fits your bank's needs.
Full Custom Logo Program
- The $5500 upfront cost will be waived for ABA members
- 90 day implementation
- Plastics, applications, website, card mailers, statements and all correspondence will display your bank logo
Partial Custom Logo Program
- The $1000 upfront cost will be waived for ABA members
- 30 day implementation
- Plastics and applications will display your bank logo
- Card mailers, statements, website and all correspondence will be generic white labeled
Consumer Products
Two credit card options designed to meet your customers' needs.
Platinum Benefits Card
- No annual fee
- 0% Annual Percentage Rate (APR) on purchases and balance transfers for the first 7 billing cycles
- APR prime + 10.00%
Cash Back Rewards Card
- $35 annual fee
- 1% Cash Back on all qualifying purchases with no cap
- 0% APR on purchases and balance transfers for the first 7 billing cycles
- APR prime + 8.00%
Business Products
Powerful credit card solutions for your business customers.
Platinum Benefits Card
- No annual fee
- APR prime + 12.00%
- Visa zero liability
- Manage business expenses 24/7 through cardmanager.com
Cash Back Rewards Card
- $79 annual fee
- 1% cash back on all qualifying purchases up to $100,000 annually
- APR prime + 10.00%
- Visa zero liability
- Manage business expenses 24/7 through cardmanager.com
Purchase Card Solution
Streamline your accounts and earn cash rebates with our Purchase Card Program.
The ServisFirst Purchase Card Program can streamline your accounts by putting them all under one roof. The purchase card offers additional functionality and reporting for you to effectively manage your payables and earn a cash rebate. The online account management system allows visibility and control to administrators and provides cardholders the ability to reconcile their charges in our expense management system.
By providing the ServisFirst credit card to your customers, you can be sure they will receive the best in customer service. ServisFirst Bank is here for all of your credit card needs M-F: 8:00 a.m. - 6:00 p.m. ET. In addition, cardholders may call the call center 24/7 to speak with a customer service representative.